As We Grow, based in Iceland, produce a quality, timeless childrenswear collection based on heritage design principles and slow fashion. The exquisitely designed collection takes inspiration from its roots, combining classic Nordic design with chic modernity.
Creating quality clothing designed to last, it is designed to grow with the child. The made to be handed down line, is produced from premium natural materials such as alpaca and pima cotton.
The serious clothing for kids collection is beautifully made, hard wearing and timelessly designed. Honest and beautiful clothing made with a sophisticated sense of color and texture, set the scene for family heirlooms in the making. The old fashion values and elegance of the collection makes it reminiscent of something your grandmother might knit, imbued with love and enriched with a lifetime of experienced knitting.